Three Zeros Communications Toolkit

The following resources are provided for use in Communications about and Media coverage of the UNC Three Zeros Initiative. Included are logo files for use in print and electronic materials, boiler-plate language describing the initiative, photos, and the preferred Three Zeros hashtag.

Boilerplate Language

Launched in fall 2016, Three Zeros is Carolina’s integrated approach to reducing its environmental footprint through three sustainability goals: net zero water usage; zero waste to landfills; and net zero greenhouse gas emissions. Implementing the Three Zeros goals will improve operational and budgetary efficiency and will create a living-learning laboratory for students, faculty and staff to study and advance the most recent developments in sustainability policy and technology. Three Zeros includes everything from individual behaviors to world-changing research and collaborations. Learn more about Three Zeros and submit your own ideas.


Three_Zeros_Water Net zero water usage means finding ways to reduce the use of drinking water and expand the use of reclaimed water (treated wastewater for non-drinking purposes).

Three_Zeros_Waste Zero waste to landfills calls for reducing the materials coming onto campus and maximizing efforts to reuse, recycle and compost.

Three_Zeros_Climate Net zero greenhouse gas emissions focuses on minimizing the use of hydrocarbons (such as coal, petroleum and natural gas); switching to renewable energy sources wherever practical; and increasing building energy efficiency.

Three Zeros Infographic

Download a copy of the Three Zeros Infographic

Three Zeros Initiative infographic poster©2016 UNC Research

The Three Zeros Logo


Web package (7MB)
Includes the Three Zeros logo and elements in green on a transparent background in PNG and EPS formats.


Please use #UNCThreeZeros for any social media content that is relevant to your on-campus environmental efforts.


Download these photos for use in your stories.
Click image to view full size then right click and “save-as” to download.

UNC Bell Tower Amphitheater and Genome Sciences Building
Storm and rainwater is collected to flush water in Genome Sciences building and to water the field at Kenan Stadium.
Solar photovolatic system atop the UNC Student Union
Solar photovoltaic system generates electricity for the Student Union.
Phil Barner in front of the landfill gas generator.
Phil Barner shows off the landfill gas generator. The system produces electricity from methane captured at the old Carolina North landfill that is then sold to Duke Energy.
Student studies on Carrington Hall rooftop garden.
Green roof on UNC Nursing School’s Carrington Hall captures rainwater and features a rooftop garden.
Football fans use green recycling bag
Football fans are provided with green recycling bags for their recyclable tailgating materials.
Photo of Big Belly solar compacter receptacle in the Pit.
Solar compacter reduces servicing needs for outdoor recycling receptacles.
Photo of University Green Event.
Green events create zero waste by using compostable materials while supporting local businesses.
Lenoir dining hall patrons have visual reminders to dipose of their waste in the proper receptacles.
Lenoir dining hall patrons have visual reminders to compost and recycle their dining waste.
Botanical Garden building
LEED Platinum building at NC Botanical Garden uses half the energy of typical buildings its size due to daylight, geothermal energy, and photovoltaic cells that generate electricity from sunlight.
Solar panels on Morrison residence hall
Solar thermal panels on Morrison residence hall provide hot water for showers and supplement building heat.

Contact for photos in different formats or for higher resolution images.