Three Zeros Communications Toolkit
The following resources are provided for use in Communications about and Media coverage of the UNC Three Zeros Initiative. Included are logo files for use in print and electronic materials, boiler-plate language describing the initiative, photos, and the preferred Three Zeros hashtag.
Launched in fall 2016, Three Zeros is Carolina’s integrated approach to reducing its environmental footprint through three sustainability goals: net zero water usage; zero waste to landfills; and net zero greenhouse gas emissions. Implementing the Three Zeros goals will improve operational and budgetary efficiency and will create a living-learning laboratory for students, faculty and staff to study and advance the most recent developments in sustainability policy and technology. Three Zeros includes everything from individual behaviors to world-changing research and collaborations. Learn more about Three Zeros and submit your own ideas.
Net zero water usage means finding ways to reduce the use of drinking water and expand the use of reclaimed water (treated wastewater for non-drinking purposes).
Zero waste to landfills calls for reducing the materials coming onto campus and maximizing efforts to reuse, recycle and compost.
Net zero greenhouse gas emissions focuses on minimizing the use of hydrocarbons (such as coal, petroleum and natural gas); switching to renewable energy sources wherever practical; and increasing building energy efficiency.
Download these photos for use in your stories.
Click image to view full size then right click and “save-as” to download.
Contact firstname.lastname@example.org for photos in different formats or for higher resolution images.